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Objective
Redesign an outdated Accounting website into a modern more user-friendly site.
Focuses
– SEO Optimization
– User-friendly interface
– Straightforward journey map
– Clean & modern look
– Strong CTA
Before
After
Considerations
– Keeping the CTA above the fold
– Using a mobile-responsive WordPress site
– Organizing content into different pages & sections
– Shortened copy to reduce information overload
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